We're excited to announce a major initiative in reimagining Market Street, bringing our guests more of what you love! Located on the east side of the shopping center, this new look will feature a new slate of retailers and undergo significant investment in public realm enhancements that began in May 2025.
With a continued goal of creating a unique sense of place, the revisions to Market Street will build on a deliberate tenant mix strategy to attract some of the brightest and freshest brands that regional and national retailers have to offer.
Retailers joining the transformed Market Street plans will include Evereve, which will relocate from High St. to a new, larger store of 3,875 sq. ft. Joining them will be, Alo Yoga (Alo), a first-to-Wisconsin retailer, that is a Los Angeles-based premium lifestyle brand specializing in luxury activewear with a mission to spread mindful movement, inspire wellness and create community, which will open a 4,020 sq. ft. store. Both stores are under construction and expect to open in 2025.
And there will be more announcements including 2025 openings soon – stay tuned!
